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Privacy Policy

Privacy Policy

Effective date: September 30, 2026

Who we are

Great Lakes Power Tools (formerly IMR Supply) is an authorized Milwaukee Tool dealer based in Muskegon, Michigan. This policy explains what information we collect when you visit or buy from greatlakespowertools.com, how we use it, who we share it with, and the choices you have.

This policy covers our website and online store. It doesn't cover third-party websites we link to, or purchases made through marketplaces such as eBay, which have their own policies.

Information we collect

Information you give us

• Orders and checkout: name, billing and shipping address, email, phone number, company name, items purchased, and tax-exemption details if you provide them.
• Accounts: your login email, password (stored encrypted), saved addresses and order history if you create an account.
• Payments: card, PayPal, Apple Pay and Google Pay payments are handled by our payment processor. We don't see or store your full card number.
• Contact and surveys: anything you send us by email or phone, and answers to optional post-purchase surveys.
• Email and text sign-ups: your email or phone number if you choose to receive newsletters or shipping updates.

Information collected automatically

• Device and usage data: IP address, browser and device type, pages viewed, searches, items added to cart, and how you arrived at our site (for example, from a Google search or ad).
• Cookies and similar technologies: small files stored in your browser that keep your cart working, remember your preferences, and help us measure and advertise. See Cookies and tracking below.

Information from partners

• Fraud screening: our fraud-prevention provider may return a risk assessment for an order.
• Shipping carriers: delivery status and tracking updates.

How we use your information

• To process, ship and track your orders, and to handle returns and customer service.
• To calculate sales tax and keep the business and tax records the law requires.
• To screen orders for fraud and protect our customers and store.
• To run and improve the website: site search, fixing problems, and understanding which pages and products people use.
• To send order and shipping updates, and newsletters or offers if you've signed up.
• To measure and improve our advertising, including showing our ads to people who have visited our site.

We don't sell your personal information for money.

Who we share it with

We share information only with companies that help us run the store, and only what each one needs for its job. They are not allowed to use it for anything else.

We may also share information when required by law, to protect our rights or our customers' safety, or as part of a sale or merger of the business.

Cookies and tracking

We use three kinds of cookies:

• Essential: keep your cart, checkout and login working. The site won't work properly without them.
• Analytics: Google Analytics tells us which pages and products are used, so we can improve the site. It reports usage in aggregate, not by name.
• Advertising: Google Ads measures which ads lead to purchases and can show our ads to people who have visited our site. Under some state laws, this kind of advertising counts as "sharing" personal information, even though no money changes hands.

How to control tracking:

• Global Privacy Control: turn it on in your browser or with a browser extension. It tells websites you don't want your information sold or shared for advertising.
• Browser settings: you can block or delete cookies. Blocking essential cookies will stop the cart and checkout from working.
• Google ads: turn off personalized ads at adssettings.google.com.
• Google Analytics: install Google's opt-out browser add-on.

Your choices and requests

• Emails: use the unsubscribe link at the bottom of any newsletter, or update your preferences in My Account.
• Text messages: reply STOP to any message.
• Your account: view and update your details in My Account.

You can also ask us to:

• tell you what personal information we hold about you and give you a copy,
• correct information that's wrong,
• delete your information, or
• stop using your information for targeted advertising.

To make a request, email privacy@greatlakespowertools.com or call 800-341-3567. We'll confirm your request using the email address or order details on file, and respond within 45 days.

Some information we have to keep even after a deletion request, such as order and tax records the law requires. We won't treat you differently for making a request.

How long we keep it, and how we protect it

• Retention: we keep order records for as long as tax and accounting law requires. We keep account and marketing information until you ask us to delete it or it's no longer needed.
• Security: our store and checkout use encrypted connections (HTTPS), and access to customer information is limited to staff and providers who need it. No system is perfectly secure, but we work to protect your information.
• Children: our website is intended for adults. We don't knowingly collect information from children under 13. If you believe a child has given us information, contact us and we'll delete it.

Changes and contact

We may update this policy from time to time. We'll post the new version on this page and update the effective date at the top.

Questions or requests:

Great Lakes Power Tools
4841 Airline Rd
Muskegon, MI 49444

Email: privacy@greatlakespowertools.com
Phone: 800-341-3567